The purpose of this database Electricity Utility Customer Analysis report is to provide a tool to segment and target utility markets.
Analyse the world population of electricity distribution utilities by country and size.
This database is designed as a practical resource for marketers of equipment, technology or services for electricity transmission and distribution utilities. If you sell any products, technology or services to utilities this database will enable you target your market efficiently, whether you seek the largest utilities with expensive high end systems, or small utilities with low cost basic products.
Examples of products and services for utilities
- Power and distribution transformers
- Switchgear – distribution panels, fuse gear circuit protectors, surge arresters, air core reactors, fuse gear, switches, disconnectors, protection relays
- Smart meters, standard meters
- Insulators & bushings, spacers, dampers & fittings
- Lightning arresters
- Distribution automation including SCADA
- Smart grid technology
- Accountancy software
Save money by zeroing straight in on your prime targets, the utilities which purchase these and other products and services. Some products or services involve high investment and are designed for large utilities. Many more are in the intermediate or small range. Whichever category you are in, this database provides a basic marketing resource to segment and target your market.
901 electricity transmission utilities and 7,182 distribution utilities are listed by country and analysed by size. Globally, there are 38 electricity distribution utilities with more than 10 million customers, 41 with 5-10 million, 237 with 1-5 million and 6,865 with under 1 million. The data is analysed globally, by 10 regions and 207 countries.
This database has some surprises and without the information opportunities could be missed and wrong directions taken. For example, in the addressable market Europe and North America have 76% of the world’s DSOs, with only 11% of the largest companies but 77% of the smallest. In contrast, Asia has only 4% of the total number, but 87% of the largest utilities. South America has only 3.6% of the total, but 16% of the mid-size. The database has many such comparisons, which demonstrates its value as a targeting resource.
This report has been compiled mainly from primary research, with some secondary sources. The data-base is the product of hundreds of hours of research, searching thousands of utilities in over 200 coun-tries. 92.5% of all electricity customers have been identified by utility. The report is presented in Excel with 12 spreadsheets: – two summarising the global data and analysis and one for each of ten regions; Europe, CIS, Middle East, North Africa, sub-Saharan Africa, Asia, Pacific, North America, South America, and Central America.