Electrification is something we take for granted in the developed world and hardly ever think about it. However, there are large areas of the world where the level of electrification is still low and many people live without electric power. In the developed countries, up to about twenty years ago marketers thought simply in terms of 100% of homes having electricity; the numbers would increase in line with population and these statistics provided a prediction of growth.
However, this is a simplistic view and it ignores three basic trends which are altering the marketing landscape irrevocably and when combined demonstrate a new picture for the future. These are population growth or decline, the decrease in household size in many parts of the world and the rate of electrification of the world.
Highlights in this report:
- Population growth and decline
- Size of households
- Global electrification trends
- Regional trends in household electrification
- The impact on the electrical supply industry
- The Household Electrification Wheel
- Standby power losses
- Numbers of households with electricity by region
- Number of households with electricity by country
- Forecasts on all three dynamics to 2050
This package of database and overview report is the first of its kind to reflect the implications on the energy industry.